{"id":11133,"date":"2025-03-27T09:43:20","date_gmt":"2025-03-27T02:43:20","guid":{"rendered":"https:\/\/komerce.id\/blog\/?p=11133"},"modified":"2025-03-27T09:43:21","modified_gmt":"2025-03-27T02:43:21","slug":"apa-perbedaan-facebook-pixel-dan-google-analytics","status":"publish","type":"post","link":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/","title":{"rendered":"Apa Perbedaan Facebook Pixel dan Google Analytics?"},"content":{"rendered":"\n<p>Facebook Pixel dan Google Analytics adalah dua alat analisis yang sangat berguna untuk pemasar digital.<\/p>\n\n\n\n<p>Tetapi keduanya memiliki fungsi dan tujuan yang berbeda.\u00a0<\/p>\n\n\n\n<p>Berikut adalah perbedaan utama antara Facebook Pixel dan Google Analytics:<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_49 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f302f6ca470\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f302f6ca470\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-visibility-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#1_Fungsi_Utama\" title=\"1. Fungsi Utama\">1. Fungsi Utama<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#2_Data_yang_Dihasilkan\" title=\"2. Data yang Dihasilkan\">2. Data yang Dihasilkan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#3_Retargeting\" title=\"3. Retargeting\">3. Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#4_Integrasi\" title=\"4. Integrasi\">4. Integrasi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#5_Penggunaan\" title=\"5. Penggunaan\">5. Penggunaan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#Keuntungan_Menggunakan_Komcards\" title=\"Keuntungan Menggunakan Komcards\">Keuntungan Menggunakan Komcards<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fungsi_Utama\"><\/span>1. Fungsi Utama<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Facebook Pixel<\/li>\n<\/ul>\n\n\n\n<p>facebook Pixel berfungsi melacak interaksi pengguna dengan iklan Facebook dan aktivitas di situs web setelah pengguna mengklik iklan tersebut. Facebook Pixel membantu pengiklan memahami efektivitas kampanye iklan di Facebook, melakukan retargeting, dan membuat audiens mirip (Lookalike Audiences).<\/p>\n\n\n\n<ul>\n<li>Google Analytics<\/li>\n<\/ul>\n\n\n\n<p>Ini adalah alat analisis web yang memberikan wawasan mendalam tentang perilaku pengunjung di situs web secara keseluruhan. Google Analytics melacak berbagai metrik, seperti jumlah pengunjung, lama waktu pada halaman iklan atau web, hingga konversi. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Data_yang_Dihasilkan\"><\/span>2. Data yang Dihasilkan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Facebook Pixel<\/li>\n<\/ul>\n\n\n\n<p>Mengumpulkan data terkait dengan interaksi pengguna dengan iklan Facebook, seperti konversi (pembelian, pendaftaran), klik pada iklan, dan tindakan spesifik di situs web setelah melihat iklan.<\/p>\n\n\n\n<ul>\n<li>Google Analytics<\/li>\n<\/ul>\n\n\n\n<p>Mengumpulkan data lebih luas tentang semua pengunjung situs web, termasuk sumber lalu lintas (organik, sosial, berbayar), perilaku pengguna (halaman yang dilihat, durasi sesi), dan demografi pengunjung.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Retargeting\"><\/span>3. Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Facebook Pixel<\/li>\n<\/ul>\n\n\n\n<p>Memungkinkan pengiklan untuk melakukan retargeting kepada pengguna yang telah berinteraksi dengan iklan mereka atau mengunjungi situs web mereka. Ini membantu dalam menjangkau kembali audiens yang sudah menunjukkan minat.<\/p>\n\n\n\n<ul>\n<li>Google Analytics<\/li>\n<\/ul>\n\n\n\n<p>Meskipun tidak memiliki fitur retargeting secara langsung, data dari Google Analytics dapat menginformasikan strategi pemasaran dan membantu dalam membuat kampanye retargeting di platform lain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Integrasi\"><\/span>4. Integrasi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Facebook Pixel<\/li>\n<\/ul>\n\n\n\n<p>Terintegrasi dengan Facebook Ads, advertiser dapat mengukur performa iklan berdasarkan data dari Facebook Pixel. <\/p>\n\n\n\n<ul>\n<li>Google Analytics<\/li>\n<\/ul>\n\n\n\n<p>Terintegrasi dengan berbagai platform pemasaran digital lainnya dan memberikan gambaran menyeluruh tentang kinerja situs web secara keseluruhan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Penggunaan\"><\/span>5. Penggunaan<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul>\n<li>Facebook Pixel<\/li>\n<\/ul>\n\n\n\n<p>Lebih cocok bagi pengiklan yang fokus pada kampanye iklan di Facebook dan ingin memahami dampak dari iklan tersebut terhadap perilaku pengguna.<\/p>\n\n\n\n<ul>\n<li>Google Analytics<\/li>\n<\/ul>\n\n\n\n<p>Cocok untuk pemilik situs web yang ingin mendapatkan wawasan menyeluruh tentang pengunjung mereka dan bagaimana mereka berinteraksi dengan konten di situs.<\/p>\n\n\n\n<p>Memahami perbedaan antara Facebook Pixel dan Google Analytics, Kamu dapat lebih efektif dalam merencanakan dan mengukur kinerja kampanye iklan bisnismu.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/komerce.id\/blog\/wp-content\/uploads\/2025\/03\/3-Desain-Artikel-Maret-4.png\" alt=\"\" class=\"wp-image-11135\" width=\"494\" height=\"494\"\/><\/figure>\n\n\n\n<p>Namun, penting untuk diingat bahwa menjalankan iklan di Facebook Ads juga memerlukan perhatian pada aspek lain, seperti metode pembayaran yang aman.&nbsp;<\/p>\n\n\n\n<p>Salah satu solusi terbaik adalah menggunakan <a href=\"https:\/\/www.komcards.id\/?utm_source=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_medium=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_campaign=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_id=blog+-+perbedaan+pixel+%26+analytics+\"><strong>Komcards<\/strong>,<\/a> kartu debit virtual yang khusus untuk transaksi online.\u00a0<\/p>\n\n\n\n<p>Dengan <a href=\"https:\/\/www.komcards.id\/?utm_source=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_medium=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_campaign=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_id=blog+-+perbedaan+pixel+%26+analytics+\">Komcards<\/a>, Kamu bisa terhindar dari risiko gagal bayar, sehingga kampanye iklan dapat berjalan dengan lancar dan efektif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keuntungan_Menggunakan_Komcards\"><\/span>Keuntungan Menggunakan <a href=\"https:\/\/www.komcards.id\/?utm_source=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_medium=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_campaign=blog+-+perbedaan+pixel+%26+analytics+&amp;utm_id=blog+-+perbedaan+pixel+%26+analytics+\">Komcards<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li>Keamanan terjamin karena telah terdaftar sebagai Penyelenggara Sistem Elektronik (PSE) di Kominfo RI.<\/li>\n\n\n\n<li>Bekerja sama dengan payment gateway berlisensi serta mitra bank dalam negeri yang diawasi oleh Otoritas Jasa Keuangan (OJK) RI.<\/li>\n\n\n\n<li>Bisa membuat kartu secara UNLIMITED untuk mengelola bisnis online dengan lebih fleksibel.<\/li>\n\n\n\n<li>Mendukung berbagai metode pembayaran iklan seperti Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, dan LinkedIn Ads.<\/li>\n\n\n\n<li>Bebas biaya admin (Rp 0 alias gratis).<\/li>\n\n\n\n<li>Dapat cashback dari setiap transaksi yang berhasil, yang bisa ditukarkan dengan voucher iklan.<\/li>\n\n\n\n<li>Kemudian, sebagai pengguna baru, Kamu gratis 5 kartu pertama.<\/li>\n\n\n\n<li>Keamanan terjamin 100% dengan kode PIN dan sistem privasi yang hanya dapat diakses oleh pemilik akun.<\/li>\n\n\n\n<li>Customer Service siap membantu kendala pada jam kerja siang dan malam.<\/li>\n\n\n\n<li>Memastikan setiap pembayaran iklan di Facebook Ads berjalan lancar tanpa kendala.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Facebook Pixel dan Google Analytics adalah dua alat analisis yang sangat berguna untuk pemasar digital. Tetapi keduanya memiliki fungsi dan tujuan yang berbeda.\u00a0 Berikut adalah &#8230; <a title=\"Apa Perbedaan Facebook Pixel dan Google Analytics?\" class=\"read-more\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\" aria-label=\"More on Apa Perbedaan Facebook Pixel dan Google Analytics?\">Read more<\/a><\/p>\n","protected":false},"author":12,"featured_media":11136,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apa Perbedaan Facebook Pixel dan Google Analytics?<\/title>\n<meta name=\"description\" content=\"Apa Perbedaan Facebook Pixel dan Google Analytics? Pelajari perbedaan fungsi, cara kerja, dan manfaat keduanya untuk iklan bisnismu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apa Perbedaan Facebook Pixel dan Google Analytics?\" \/>\n<meta property=\"og:description\" content=\"Apa Perbedaan Facebook Pixel dan Google Analytics? Pelajari perbedaan fungsi, cara kerja, dan manfaat keduanya untuk iklan bisnismu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Komerce\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T02:43:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T02:43:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/komerce.id\/blog\/wp-content\/uploads\/2025\/03\/1-Desain-Artikel-Maret-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"443\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tyas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tyas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\"},\"author\":{\"name\":\"Tyas\",\"@id\":\"https:\/\/komerce.id\/blog\/#\/schema\/person\/801ed4337d8d322846f3b08ad5910162\"},\"headline\":\"Apa Perbedaan Facebook Pixel dan Google Analytics?\",\"datePublished\":\"2025-03-27T02:43:20+00:00\",\"dateModified\":\"2025-03-27T02:43:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\"},\"wordCount\":519,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/komerce.id\/blog\/#organization\"},\"articleSection\":[\"Marketing\"],\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\",\"url\":\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\",\"name\":\"Apa Perbedaan Facebook Pixel dan Google Analytics?\",\"isPartOf\":{\"@id\":\"https:\/\/komerce.id\/blog\/#website\"},\"datePublished\":\"2025-03-27T02:43:20+00:00\",\"dateModified\":\"2025-03-27T02:43:21+00:00\",\"description\":\"Apa Perbedaan Facebook Pixel dan Google Analytics? Pelajari perbedaan fungsi, cara kerja, dan manfaat keduanya untuk iklan bisnismu.\",\"breadcrumb\":{\"@id\":\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Beranda\",\"item\":\"https:\/\/komerce.id\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apa Perbedaan Facebook Pixel dan Google Analytics?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/komerce.id\/blog\/#website\",\"url\":\"https:\/\/komerce.id\/blog\/\",\"name\":\"Blog Komerce\",\"description\":\"E-Commerce dan Bisnis Online\",\"publisher\":{\"@id\":\"https:\/\/komerce.id\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/komerce.id\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/komerce.id\/blog\/#organization\",\"name\":\"Blog Komerce\",\"url\":\"https:\/\/komerce.id\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/komerce.id\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/komerce.id\/blog\/wp-content\/uploads\/2022\/06\/komerce-logo.png\",\"contentUrl\":\"https:\/\/komerce.id\/blog\/wp-content\/uploads\/2022\/06\/komerce-logo.png\",\"width\":298,\"height\":82,\"caption\":\"Blog Komerce\"},\"image\":{\"@id\":\"https:\/\/komerce.id\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/komerce.id\/blog\/#\/schema\/person\/801ed4337d8d322846f3b08ad5910162\",\"name\":\"Tyas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/komerce.id\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bff642918b25345944d868032e0f2072?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bff642918b25345944d868032e0f2072?s=96&d=mm&r=g\",\"caption\":\"Tyas\"},\"description\":\"Pernah belajar jurnalistik, penyuka Dewa dari Leuwinanggung dan menjadikan nongkrong sebagai produktifitas.\",\"url\":\"https:\/\/komerce.id\/blog\/blog\/author\/tyas-komerce\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apa Perbedaan Facebook Pixel dan Google Analytics?","description":"Apa Perbedaan Facebook Pixel dan Google Analytics? Pelajari perbedaan fungsi, cara kerja, dan manfaat keduanya untuk iklan bisnismu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/","og_locale":"id_ID","og_type":"article","og_title":"Apa Perbedaan Facebook Pixel dan Google Analytics?","og_description":"Apa Perbedaan Facebook Pixel dan Google Analytics? Pelajari perbedaan fungsi, cara kerja, dan manfaat keduanya untuk iklan bisnismu.","og_url":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/","og_site_name":"Blog Komerce","article_published_time":"2025-03-27T02:43:20+00:00","article_modified_time":"2025-03-27T02:43:21+00:00","og_image":[{"width":443,"height":147,"url":"https:\/\/komerce.id\/blog\/wp-content\/uploads\/2025\/03\/1-Desain-Artikel-Maret-4.png","type":"image\/png"}],"author":"Tyas","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"Tyas","Estimasi waktu membaca":"4 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#article","isPartOf":{"@id":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/"},"author":{"name":"Tyas","@id":"https:\/\/komerce.id\/blog\/#\/schema\/person\/801ed4337d8d322846f3b08ad5910162"},"headline":"Apa Perbedaan Facebook Pixel dan Google Analytics?","datePublished":"2025-03-27T02:43:20+00:00","dateModified":"2025-03-27T02:43:21+00:00","mainEntityOfPage":{"@id":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/"},"wordCount":519,"commentCount":0,"publisher":{"@id":"https:\/\/komerce.id\/blog\/#organization"},"articleSection":["Marketing"],"inLanguage":"id","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/","url":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/","name":"Apa Perbedaan Facebook Pixel dan Google Analytics?","isPartOf":{"@id":"https:\/\/komerce.id\/blog\/#website"},"datePublished":"2025-03-27T02:43:20+00:00","dateModified":"2025-03-27T02:43:21+00:00","description":"Apa Perbedaan Facebook Pixel dan Google Analytics? Pelajari perbedaan fungsi, cara kerja, dan manfaat keduanya untuk iklan bisnismu.","breadcrumb":{"@id":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/komerce.id\/blog\/blog\/2025\/03\/27\/apa-perbedaan-facebook-pixel-dan-google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Beranda","item":"https:\/\/komerce.id\/blog\/"},{"@type":"ListItem","position":2,"name":"Apa Perbedaan Facebook Pixel dan Google Analytics?"}]},{"@type":"WebSite","@id":"https:\/\/komerce.id\/blog\/#website","url":"https:\/\/komerce.id\/blog\/","name":"Blog Komerce","description":"E-Commerce dan Bisnis Online","publisher":{"@id":"https:\/\/komerce.id\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/komerce.id\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/komerce.id\/blog\/#organization","name":"Blog Komerce","url":"https:\/\/komerce.id\/blog\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/komerce.id\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/komerce.id\/blog\/wp-content\/uploads\/2022\/06\/komerce-logo.png","contentUrl":"https:\/\/komerce.id\/blog\/wp-content\/uploads\/2022\/06\/komerce-logo.png","width":298,"height":82,"caption":"Blog Komerce"},"image":{"@id":"https:\/\/komerce.id\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/komerce.id\/blog\/#\/schema\/person\/801ed4337d8d322846f3b08ad5910162","name":"Tyas","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/komerce.id\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bff642918b25345944d868032e0f2072?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bff642918b25345944d868032e0f2072?s=96&d=mm&r=g","caption":"Tyas"},"description":"Pernah belajar jurnalistik, penyuka Dewa dari Leuwinanggung dan menjadikan nongkrong sebagai produktifitas.","url":"https:\/\/komerce.id\/blog\/blog\/author\/tyas-komerce\/"}]}},"_links":{"self":[{"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/posts\/11133"}],"collection":[{"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/comments?post=11133"}],"version-history":[{"count":1,"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/posts\/11133\/revisions"}],"predecessor-version":[{"id":11137,"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/posts\/11133\/revisions\/11137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/media\/11136"}],"wp:attachment":[{"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/media?parent=11133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/categories?post=11133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/komerce.id\/blog\/wp-json\/wp\/v2\/tags?post=11133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}